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MA Digital Asset Management (MADAM) at King's College London

The MA in Digital Asset Management at King's College London responds to the increasing demand for digitally literate professionals to work in the content industries, including cultural heritage institutions and business. It is the only programme of its kind in the UK. Students will acquire both a thorough grounding in the theory, and a range of strategic, technical and practical skills that will enable them to take up leadership roles in the area of Digital Asset Management (DAM), and related areas such as MAM (Marketing Asset Management), ECM (Enterprise Content Management) and MedAM (Media Asset Management).

If you would like to discuss any aspect of the programme, please contact Tobias Blanke at<>

Digital Asset Management is an emerging field and to reflect that students will read, assess and critique a range of theoretical approaches taken from archival science, library science and information science, and management and business studies.  This will provide a well-rounded understanding of the requirements across domains and prepare students for the practice based elements of the course, where they will learn essential skills in workflow, metadata, taxonomy/ontology, security, digital rights and DAM systems, as well as more advanced topics such as semantic and social web or digital preservation. Close links with the content industries through a successful internship programme provides students with first-hand experience in building and providing DAM services.

Teaching provides access to a wealth of expertise in the creation, management and preservation of digital materials and takes place in one of the College's most desirable research spaces on the Strand. The refurbished Anatomy Theatre & Museum is a flexible workspace that encourages creativity and development and gives students unrivalled access to state-of-the-art technology and video conferencing facilities.

MADAM is taught jointly by the Department of Digital Humanities<> and the Centre for e-Research<> at King's College London. Lecturers are experts in the field, combining knowledge of the theory and methods underpinning DAM with practical experience in developing and running DAM services.


More information on the King's website:

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